G&D's own Ice cream cafe in Oxford Essay Example | Topics and Well Written Essays - 1000 words

G&Ds own Ice cream cafe in Oxford - Essay ExampleBoth these new outlets have also been able to gather the kind of popularity as the popular outlet. It all started with an idea from George Stroup, who was himself a school-age child of the Oxford University. The motivation to set up such a shop came from his own observations that in 1990 there were no select ice cream parlors in and well-nigh Oxford, where people can get value for money products. Thus he sensed a business opportunity in providing quality ice creams at reasonable prices. He also believed that people should enjoy their food in a congenial atmosphere along with decent service provided by the staff. It was obstinate that in order to provide quality products to the customers, the ice cream should be manufactured indigenously. To transform the idea into actual work, supplies were arranged from the local suppliers and machines were ordered to suit the specific needs.G&D has set up in house production facilities for all it s products. This helps in maintaining the quality and taste of merchandise and to live up to the customers expectations. After significant increase in the business, G&Ds has shifted the production unit of baked goods to the George and Denver shop in 2002, while the ice cream production facility remained at the original George and Davis on the Little Clarendon street. Companys focus was always on delivering quality and tasteful flavors to the customers. Hence the production unit keeps on experimenting with the ice cream recipes to churn out new and innovative flavors. Use of any kind of semisynthetic flavors and preservatives are strictly avoided and stress is put on using only the best quality natural ingredients (like the jersey cream) available in the market. Added to this is the slow turn, immobile freeze technique (G & Ds, n.d.), unique to G&Ds, which results in richer products of superior quality. Hence, it is not without reason that just after two months of setting up the op erations,